Adidas is under fire after accusations of cultural appropriation related to its new sandal design, which draws inspiration from traditional Mexican footwear. Mexican authorities, including the governor of Oaxaca, have expressed strong discontent, claiming that the design undermines Indigenous craftsmanship and demanding legal action and compensation from the company. Designer Willy Chavarria, who collaborated with Adidas on the footwear, has publicly apologized to the Oaxaca community, acknowledging concerns over appropriation and expressing regret for any offense caused. The situation has ignited discussions about the preservation of cultural traditions amidst commercialization.