In a remarkable business move, Hailey Bieber has sold her skincare brand, rhode, to e.l.f. Beauty for a staggering $1 billion. This acquisition not only signifies the rapid success of rhode, which was launched just three years ago, but also elevates Hailey to billionaire status. Her husband, Justin Bieber, expressed his pride and support through social media, sharing intimate photos to celebrate this milestone. The deal is seen as a strategic bet by e.l.f. Beauty, aiming to expand its appeal among younger consumers, particularly Gen Z and Gen Alpha. Hailey has commented that this is merely the beginning for her brand, suggesting more aspirations and projects are on the horizon.