This year, online shopping for Black Friday has reached unprecedented heights, with U.S. sales hitting a remarkable $11.8 billion, as reported by Adobe Analytics. The surge in spending, driven by heavy discounts and the convenience of online shopping, has also seen Thanksgiving Day sales soar to $8.4 billion. Observers note that consumers are increasingly opting for digital carts over physical queues, reflecting a shift toward e-commerce. Despite concerns about a cooling economy, both Black Friday and the preceding Thanksgiving weekend have shown robust spending trends, indicating a resilient consumer base eager to take advantage of deals. Additionally, AI-driven shopping behaviors have contributed to the escalating sales figures, showcasing a growing reliance on technology during the holiday shopping season.