YouTube TV is set to launch over 10 new genre-specific subscription packages in early 2026, including a highly anticipated sports-only bundle featuring ESPN and major networks. These changes come as part of a significant redesign aimed at providing lower-priced, flexible plans that cater to diverse viewer preferences. The new offerings will allow customers to choose from genre-based content, including sports, news, and entertainment, in a move seen as a direct response to competitive pressures in the streaming market. Following the completion of its deal with Disney, YouTube TV is focusing on attracting subscribers with tailored options that could potentially reshape the streaming landscape, providing an alternative to traditional cable and larger streaming packages.