The Federal Trade Commission (FTC) has given the green light to the $13.5 billion merger between advertising giants Omnicom and Interpublic, contingent upon the agencies agreeing to refrain from political or ideological ad boycotts. This move has sparked discussions about the implications for media bias and potential impacts on advertising strategies. The conditions imposed by the FTC aim to prevent collusion in advertising practices based on political content, a notable step amid concerns regarding bias in media procurement. The merger represents a significant shift in the advertising landscape as federal regulators continue to scrutinize large industry consolidations.