As the July 9 deadline approaches, the European Union is feeling the pressure in its trade negotiations with the United States. While EU officials are aiming for a balanced agreement, there is concern over perceived unbalanced demands from the U.S. As discussions continue, the EU is reportedly becoming resigned to a potential 10% baseline tariff, although it has dismissed claims that it will yield without conditions. Both sides are racing to finalize a deal that could address a range of issues, including non-tariff trade irritants and tariffs on various goods. High-level meetings between EU and U.S. officials, including top discussions at the G-7 summit, are ongoing, with the hope of reaching a resolution that avoids escalating trade tensions.