In a surprising move, ESPN has announced the termination of its sports betting partnership with PENN Entertainment, leading to the closure of the ESPN Bet app. This comes as a part of a multi-year agreement with DraftKings, which is set to become the official odds provider for ESPN. The decision to pivot to DraftKings follows concerns about the performance of the ESPN Bet platform amidst an ongoing NBA gambling scandal. The abrupt end of the collaboration with PENN, which was reportedly valued at $2 billion, has reportedly been well-received by investors, driving up DraftKings stock. As ESPN transitions its focus to the new partnership, the implications for both companies, especially Disney and their digital strategies, are beginning to unfold.