Tupperware Brands, the iconic company known for its colorful food storage containers, has officially filed for Chapter 11 bankruptcy protection as it grapples with a significant decrease in sales and increasing competition. Once a staple in kitchens, the brand has struggled to maintain relevance in a changing market environment, particularly after facing challenges brought on by the COVID-19 pandemic. As demand for its products continues to shrink, Tupperware has initiated bankruptcy proceedings in the US, marking the end of an era for a brand that once thrived on its direct sales parties. The company is now seeking strategic alternatives and potential new ownership while navigating this financial turmoil.