Paramount has entered into a groundbreaking seven-year agreement worth $7.7 billion to secure exclusive broadcasting rights for UFC events in the United States, effectively ending the pay-per-view model for fans. This major move, which positions Paramount as the new home for all UFC content, will result in UFC events being available on Paramount+ and CBS. The deal highlights a shift in the media landscape, as Paramount competes with traditional networks and streaming services. UFC President Dana White hinted at potential live events, including specials airing on CBS, making this partnership a pivotal moment for the promotion and its fans. The agreement also signifies a significant win for Paramount, previously overshadowed by competitors like Disney, and comes shortly after its merger with Skydance.