In a significant shift, MSNBC has officially rebranded itself as MS NOW, marking a departure from its nearly three-decade-long identity. The network seeks to redefine its mission, placing a greater emphasis on news coverage while maintaining its core values. Anchors and journalists, including Craig Melvin, have reflected on their experiences during this transformation, emphasizing a fresh approach amid challenges. The rebranding comes as the network splits from Comcast, and aims to connect more effectively with viewers through platforms like YouTube. Critics have voiced mixed reactions, particularly regarding a promotional campaign featuring actors of varying racial backgrounds alongside established anchors. As MS NOW begins its new chapter, viewers are curious about the implications of this change for the future of cable news.