Governor Gavin Newsom has signed a series of groundbreaking bills aimed at regulating the use of artificial intelligence (AI) in California, a move that could have significant repercussions for the tech industry across the United States. The newly enacted laws focus on protecting performers' digital likenesses from unauthorized duplication by AI and address concerns around deepfake technology, especially in the context of elections. Industry workers have shown strong support for the legislation, reflecting a broader push for safeguards in the rapidly evolving AI landscape. This regulatory shift is sparking debate among tech leaders, with some arguing it may stifle innovation. As California sets the stage for a potential new 'code' of conduct in AI, all eyes are on how these laws will influence future practices not only in California but throughout the country.