Boeing has commenced work on a new aircraft intended to succeed the 737 MAX, which has faced numerous challenges since its introduction. The company is in the early stages of design and development, reportedly holding discussions with Rolls-Royce for a new engine to enhance efficiency and performance. This initiative aims to rebuild trust in the brand and reclaim competitive ground against Airbus. The decision to develop a successor to the 737 MAX comes as Boeing seeks to revitalize its narrow-body aircraft offerings in the market.