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News in English (USA) / 04.03.2026 / 06:00

Target Faces Sales Challenges but Unveils Ambitious Turnaround Plans Under New CEO

Target is undergoing a strategic shift to move away from being an all-encompassing store, focusing instead on busy families. Despite facing another quarter of declining sales, the retailer has announced significant investments totaling $6 billion aimed at revitalizing its business model. New CEO Michael Fiddelke emphasizes a commitment to enhancing the shopping experience, including a $2 billion investment in AI, staffing, and store upgrades. Target also plans to focus on groceries and a revamped home department to stimulate growth. The company has raised its sales outlook, signaling potential recovery in the near future, even as it navigates ongoing challenges.
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