Saudi Arabia is on track to host the 2034 FIFA World Cup, having secured the bid with little fanfare and a quick vote. However, this decision has been met with significant backlash and concerns over human rights abuses, particularly related to the treatment of migrant workers involved in construction projects for the tournament. FIFA is facing pressure from various football associations, including threats of protests and criticism of the bidding process, as European clubs unite against the decision to hold the World Cup in winter to avoid clashing with Ramadan. The UN has offered to provide advice to both FIFA and Saudi Arabia regarding these human rights issues. Despite these controversies, Saudi Arabia is making strategic moves in the sports sector, with over 900 global sponsorship deals tied to the World Cup, showcasing its growing influence on the world stage.