Meta, led by CEO Mark Zuckerberg, has unveiled a new advertising campaign promoting AI optimism, featuring a nostalgic soundtrack, including a song about human extinction. The campaign aims to reframe public perception of AI, encouraging a vision where technology empowers individuals rather than replaces them. Zuckerberg has committed $145 billion to accelerate AI development, emphasizing a belief in the potential of people amidst widespread skepticism. While the campaign seeks to push back against AI doomerism and foster a sense of hope, it has sparked internal divides within the workforce and concerns over the pace of AI progress at Meta.