Texas Governor Greg Abbott has unveiled a new billboard campaign aimed at discouraging potential migrants from crossing the U.S.-Mexico border. The initiative includes billboards strategically placed in Mexico and Central America that deliver stark warnings about the dangers of illegal immigration, including potential risks of trafficking and violence. With a budget of $100,000, the campaign seeks to communicate the severe consequences of illegal border crossings, using provocative messages intended to dissuade individuals from making the perilous journey to Texas.