In a remarkable quarter, Netflix added nearly 19 million subscribers, bringing its global total to over 302 million. The company’s stock surged as earnings surpassed Wall Street expectations, driven by strong performances in live sports and popular content like ‘Squid Game.’ Following a record number of new subscribers, Netflix announced price hikes to sustain its growth strategy. Analysts noted that the surge in signups during the holiday season coincided with a strategic push into live events and sports, which contributed to record engagement. The optimistic outlook for 2025, supported by a significant buyback plan, has further bolstered investor confidence.