As Super Bowl LX approaches, San Francisco is buzzing with activity, attracting visitors from around the globe despite its recent apocalyptic image concerning issues like homelessness and crime. Road closures are in effect in San Francisco, Santa Clara, and San Jose, making way for the many events lined up during Super Bowl week. The city showcases its vibrant culture through numerous concerts, parties, and fan experiences, highlighted by the NFL fan zone at Moscone Center, which has transformed into a lively attraction. Local businesses are benefiting from the influx of tourists, prompting an economic boost for the region projected at $18 billion. Although visitors may encounter contrasting scenes across the city—sparkling sidewalks in some areas while others face challenges—many find surprise and enjoyment in what San Francisco has to offer. With free and accessible events available, the city seeks to balance its tech-driven image with an authentic local experience during this high-profile event.