Protests against overtourism have erupted in Spain, Italy, and Portugal, as locals express frustration over the impact of mass tourism on their quality of life and housing markets. In Barcelona and Mallorca, protesters have taken to the streets armed with water pistols, targeting tourists as a symbolic gesture against the influx of visitors that they blame for rising housing costs. Demonstrations have drawn hundreds, with participants confronting hotel workers and site managers, demanding urgent changes to tourism policies. Campaigners coordinating across southern Europe are amplifying their calls for a halt to ‘touristification’ and are questioning the sustainability of current tourism practices. The unrest reflects a growing sentiment among locals that the charm of their cities is being compromised by the pressures of tourist overcrowding.