Amazon's October Prime Day is underway, featuring over 290 top deals from various categories, including technology, fashion, and kitchen gear. Shoppers can find significant discounts of up to 75% on popular items such as AirPods, laptops, and fitness gear. Experts and editors have shared their recommendations, highlighting the best bargains, including luxury items and fall fashion essentials. With thousands of deals available, consumers are encouraged to explore and take advantage of these offers before the event concludes. Notably, a large portion of American households now shop at Amazon, motivated by the substantial savings and variety of available products.