The upcoming World Cup final is set to break new ground with its inaugural halftime show, expected to feature major performers like Justin Bieber, Shakira, Madonna, and BTS. Broadcasting sources reveal that the halftime show will last for over 15 minutes, shifting the traditional format to allow for a grander spectacle, reminiscent of the Super Bowl. This significant change has sparked both enthusiasm and criticism, with notable figures like Robert Smith of The Cure expressing discontent over the commercialization of the event. Fans are eager to see the celebrity lineup and how the extended halftime will impact the match between Argentina and Spain. As preparations intensify, both FIFA and telecom companies like Verizon gear up for record-setting audience numbers and network traffic during this historic moment in sports history.