In recent months, Google's stronghold on the search market has come under significant pressure as competitors like TikTok and various AI startups emerge. Reports indicate that the user experience of Google's search engine is declining, attributed to cluttered mobile interfaces filled with ads. OpenAI's new search tool, referred to as 'SearchGPT', is considered a potential disruptor in this space, especially as former employees raise concerns about Google's dwindling search quality. Legal battles and increasing dissatisfaction with search results further complicate Google's status as a leader in the industry, suggesting that challenges to its dominance could intensify.