Warner Bros. Discovery (WBD) has announced that its streaming service, previously known as Max, will revert to the name HBO Max this summer. This decision marks a significant rebranding for the platform, which had initially discarded the prestigious HBO name two years ago in a bid to compete with rivals like Netflix. Critics argue that the move back to HBO Max highlights the failings of the original rebranding strategy. The company hopes that reviving the beloved HBO branding will attract more subscribers. As WBD prepares for this change, the return to HBO Max suggests a strategy focused on restoring prestige and uniqueness to its streaming offering.