The recent Reform UK conference, led by Nigel Farage, has energized new members and positioned the party as a significant contender in the upcoming UK elections. Emphasizing connections with Donald Trump and aiming criticisms at both the Labour Party and the Tories, Farage outlined the party's hard-right stance, vowing to 'vet candidates rigorously' to avoid past controversies. Despite the show's eclectic mix of entertainment, featuring elements like fireworks and Eminem, the meeting also revealed an underlying sense of dissatisfaction with existing political institutions, as Farage labeled the Tory brand 'bust and broken.' Leaders and members expressed the necessity for professionalization within the party to harness their electoral potential effectively.