As the holiday shopping season approaches, Black Friday is expected to break sales records despite economic pressures on consumers. Marketing experts note a significant shift in consumer behavior, with shoppers becoming more selective as they head into the annual discount frenzy. Many retailers have begun offering early Black Friday deals to attract bargain hunters amidst rising inflation, aimed at luring a cautious customer base. While shoppers anticipate spending an average of $650 during the Black Friday weekend, concerns over pricing have prompted some to speculate about the future popularity of the event. The historical significance of Black Friday, its origins, and its evolution into a key shopping holiday remain central to discussions as brands prepare for what’s projected to be a pivotal year for ecommerce.