Champagne-makers are currently contemplating whether they should shift their focus away from the U.S. market as the threat of tariffs looms. The European Union has approved a €5 billion support scheme to bolster French wine and spirits exports to the U.S., in response to ongoing trade tensions. However, U.S. tariffs could lead to significant price increases on Champagne, upsetting both French winemakers and American consumers. The situation has ignited discussions on the potential impact on small American wineries and the fine wine investment market, which faces uncertainty amidst these developments. Meanwhile, the Austrian wine industry is also strategizing to mitigate the effects of possible tariffs. As the situation unfolds, the global wine trade is bracing for volatility, urging stakeholders to assess the best course of action regarding buying or selling rare wines and spirits.