Warner Bros. Discovery has reignited negotiations with Paramount following a rejected bid from the latter, setting a one-week deadline for Paramount to present its best and final offer. This development comes after Netflix granted Warner Bros. a seven-day waiver to explore options, highlighting the ongoing bidding war between the two media giants. Paramount has reportedly agreed to raise its offer, aiming to sweeten its proposal amidst increasing pressure and competition. As both companies vie for dominance in the media landscape, Warner Bros. Discovery’s board also faces scrutiny from activist investors opposing the potential Netflix merger. With the looming shareholder vote on the Netflix deal set for March 20, attention is focused on how the discussions will evolve as Paramount seeks to clinch a more favorable arrangement.