In a heated exchange, President Trump has urged Walmart, the largest US retailer, to "eat the tariffs" and avoid raising prices despite anticipations of increases due to tariffs on imported goods. Walmart has warned that higher prices are inevitable as they adjust to tariff-related costs, with executives indicating that price hikes could begin soon. Trump criticized the company for blaming tariffs for price increases, asserting that they should absorb the costs instead. This ongoing tension highlights the challenges retailers face amid a trade war, as they balance the pressures of maintaining low prices for consumers while managing the impact of tariffs.