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News in English (USA) / 31.08.2026 / 14:00

Tim Cook Steps Down as Apple CEO, John Ternus Takes Over Amid Challenges

As Tim Cook concludes his remarkable 15-year tenure as CEO of Apple, he leaves behind a transformed company valued at an impressive $4 trillion. Under his leadership, Apple has achieved significant milestones, including the successful rollout of innovative products like the Apple Watch and Vision Pro. His departure has been marked by tributes celebrating his impact on the tech giant, while John Ternus, Apple’s new CEO, steps in with the challenge of leading the company into the AI era. Ternus, known for his low-key engineering background, faces the daunting task of revitalizing Apple’s innovation strategy and addressing ongoing challenges, particularly in the realms of AI and international markets. As the transition unfolds, analysts are curious to see how Ternus will navigate these obstacles and whether he can bring a renewed sense of creativity reminiscent of Steve Jobs.
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