In response to the looming tariffs proposed by the Trump administration, footwear brand Steve Madden has announced a significant shift in its sourcing and production strategy. The company plans to cut its imports from China by as much as 45% to avoid the financial impact of the tariffs. CEO Steven Madden has stated that the company is actively moving production out of China, implementing a rapid transition in its manufacturing processes. This decision follows a broader trend among businesses seeking to mitigate risks associated with potential tariff increases. By targeting a substantial reduction in Chinese sourcing, Steve Madden aims to adapt to the changing trade environment.