Growing Trend: Social Media Influencers as News Sources
A recent Pew report reveals that approximately 20% of Americans, particularly the youth, regularly obtain their news from social media influencers. This trend highlights a significant reliance on such influencers, with 37% of young people indicating they consider them key news sources. The data also points out a gender disparity in this space, revealing that two-thirds of influencers are men, many of whom have not worked for traditional news organizations. The report suggests that social media is reshaping the landscape of news consumption in America, with a notable lean towards conservative viewpoints among these influencers.
Pew Research Center, The Associated Press, The Hill, Bloomberg, CNBC, Business Insider, Nieman Journalism Lab at Harvard, St. Louis Post-Dispatch, TheWrap, imdb