At its recent product launch event, Apple introduced a variety of new devices including the iPhone 17, iPhone Air, AirPods Pro 3, and Apple Watch Series 11. The highlight was the debut of the ultra-thin iPhone Air, priced at $999, alongside the iPhone 17 and iPhone 17 Pro models that feature improvements in camera technology and battery life. Despite the challenges posed by tariffs, Apple maintained its pricing strategy while presenting an impressive lineup that aims to appeal to both existing iPhone users and new customers. Analysts noted that the new models are designed to attract attention in a competitive smartphone market, with features that challenge the offerings from rivals like Pixel and Samsung Galaxy.