The NBA Finals between the New York Knicks and San Antonio Spurs has achieved record-breaking viewership, with Game 3 attracting 23.8 million viewers, marking the largest audience for a Game 3 since 1998. The series has seen a significant ratings surge, attributed in part to high-profile attendance, including President Trump at Madison Square Garden, and a notable increase in viewership compared to previous years. With Game 2 also performing well, averaging 16.43 million viewers, the Finals have solidified their standing as the most-watched since 2018. The impressive ratings reflect a resurgence of interest in the league, countering narratives about its decline.