Record Online Spending Marks Thanksgiving and Black Friday
This year, online shoppers have set new records for both Thanksgiving and Black Friday, with Thanksgiving Day sales reaching $6.1 billion in the U.S. alone, marking a 4% increase from last year. Black Friday followed suit, generating an impressive $10.8 billion in online sales, also reflecting growth amid strong consumer demand. The total online sales for the Thanksgiving weekend reached a staggering $33.6 billion globally. Early discounts and the surge in mobile shopping have contributed significantly to these figures, with 72% of Thanksgiving online spending occurring via mobile devices. As the holiday shopping season progresses, e-commerce platforms such as Amazon and Shopify reported gains in stock, highlighting the evolving landscape of holiday shopping as more consumers turn to online platforms.
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