WK Kellogg, the maker of popular cereals such as Froot Loops and Frosted Flakes, has seen its shares skyrocket by 50% following reports that Italian confectionery giant Ferrero is nearing a $3 billion deal to acquire the cereal company. The potential acquisition has sparked significant interest in the stock, which is viewed as a strategic move in a consolidating snack sector. Investors are closely watching the developments as negotiations progress, and the deal could mark a major shift in the market for both companies.