Chipotle Mexican Grill has launched its first-ever high-protein menu, featuring new items designed to cater to protein-focused diets, including a unique 4-ounce meat cup and a snack-ready protein cup. This move comes as the company aims to reverse a sales slump and capitalize on the protein craze. The new menu includes GLP-1 friendly options and meals developed in collaboration with creators and athletes. As customers increasingly seek high-protein meals, Chipotle hopes to attract this demographic while responding to the evolving market trends.