A significant measles outbreak is currently affecting West Texas and New Mexico, with reported cases rising to nearly 100. Health officials are concerned about the rapid spread of the highly contagious virus, which has prompted schools to close and vaccination campaigns to intensify. The outbreak, described as the worst in over 30 years for Texas, is linked to vaccination hesitancy within certain communities. Experts warn that without increased vaccination efforts, the situation could worsen, with additional cases already noted across state borders. Local health departments are on high alert as they work to contain the outbreak, while parenting advice campaigns emphasize the importance of measles vaccinations amidst growing concerns over public health.