Former Heisman Trophy winner Reggie Bush has launched a lawsuit against the NCAA, USC, and the Pac-12, seeking compensation for the use of his name, image, and likeness (NIL) during his college football career approximately two decades ago. Bush claims that this legal action addresses what he describes as an 'injustice' regarding unearned NIL compensation. He aims to rectify what he considers a longstanding oversight in the treatment of student-athletes regarding their ability to profit from their personal brand. The lawsuit has garnered attention as it may have implications for college athletics and the ongoing debate over athlete compensation.