Former President Donald Trump has announced an array of new merchandise as he embarks on his 2024 campaign, including luxury watches priced at up to $100,000. This venture forms part of a broader merchandise strategy that also features silver coins sold for $100, despite the actual silver content being worth only $30. Critics have labeled this move a 'grift', questioning the ethics of profiting from his supporters during an election cycle. In addition to watches and coins, Trump's merchandise lineup boasts items such as signed gold jewelry, sneakers, and even Bibles. Prominent figures, like Mark Cuban, have critiqued these offerings, dubbing them opportunistic and exploitative. As the election season heats up, the former president continues to leverage his candidacy for profit with various high-priced products.