The ongoing trade negotiations between the European Union (EU) and the United States (US) remain stalled, with the EU expressing uncertainty about the objectives of the Trump administration in these discussions. Despite hopes for a fruitful dialogue, the EU expects US tariffs to continue, leading to a complex interplay of retaliatory measures and countermeasures. Recently, the EU has proposed various strategies, including suspending retaliatory tariffs on certain American products like bourbon, while simultaneously considering new tariffs on tech giants such as Google and Meta. The EU is currently holding off on countermeasures for 90 days to foster negotiation opportunities, hinting at a potential for cooperation but also signaling that it could take a tougher stance if talks do not yield satisfactory results. Amidst this backdrop, the economic repercussions of these tariffs are prompting EU officials to prepare retaliatory measures encompassing a wide range of US goods, while also exploring new partnerships beyond the transatlantic ties.