As the holiday shopping season kicks off, cybersecurity experts are sounding the alarm regarding a significant surge in cyber threats, with a reported 89% increase in risks targeting popular browsers like Chrome, Safari, Edge, and Firefox. Former cyber czar emphasizes that preparedness falls on organizations, urging them to heighten vigilance as attackers often exploit the busy holiday shopping times. Retailers and businesses are encouraged to implement essential cybersecurity measures to protect against a rise in identity fraud, authentication breaches, and evolving cyberattacks, especially during major shopping events such as Black Friday and Cyber Monday. Reports indicate that cybercriminals are targeting consumers and enterprises during weekends and holidays when they may be caught off guard. The retail and hospitality sectors are particularly at risk, facing potential financial losses amounting to millions due to these cyber threats. Various reports outline trends and protective strategies, stressing the importance of cybersecurity as a top priority this festive season.