The Walt Disney Company has announced a landmark agreement with OpenAI, committing $1 billion to license over 200 beloved characters, including Mickey Mouse and iconic figures from Star Wars and Marvel franchises, for use in the Sora AI video generation tool. This bold move signals a significant shift in how Disney plans to extend its storytelling through generative AI technology. The integration of these characters into Sora empowers users to create personalized video content featuring their favorite Disney characters, marking a new chapter in entertainment innovation.