Bookshop.org has officially entered the e-book market, enabling independent bookstores to sell e-books directly to customers. This new platform is seen as a significant step in the battle against Amazon, aiming to provide a local-friendly alternative to Kindle and other major e-book retailers. With the launch of this feature, Bookshop.org hopes to empower indie bookstores and create a competitive environment that supports local businesses. As the availability of e-books expands on the platform, it presents a unique opportunity for readers to purchase digital content while simultaneously supporting their local bookstores.