Recent studies from the IIHS reveal alarming trends regarding pedestrian safety, highlighting that certain speed limits may be too high when pedestrians are present. The increasing popularity and sheer size of SUVs and pickups are compounding risks for pedestrians, even at lower speeds. Research indicates that taller vehicles are particularly dangerous, with their design contributing to higher fatality rates for pedestrians involved in accidents. Experts are calling for redesigns of these vehicles to enhance safety and calling attention to impending changes in car safety ratings which could further address these concerns. The growing fondness for these larger vehicles poses significant challenges for urban safety and pedestrian wellbeing.