As the holiday shopping season kicks off, Black Friday continues to be a focal point for both retailers and consumers. Despite historical issues linked to chaos and greed, experts indicate that this shopping day maintains significant cultural importance. However, spending records are expected to fall as inflation-wary shoppers approach the holiday with caution. The traditional in-store shopping experience is evolving, with many consumers now considering earlier deals and the growing trend of online shopping. Retailers aim to energize bargain hunters with enticing offers, yet the overall enthusiasm for the event appears muted compared to previous years. While millions are still expected to shop, some longstanding Black Friday enthusiasts lament its transformation into an overly commercialized event. Overall, as analysts predict record sales amidst changing consumer habits, the future of Black Friday remains uncertain yet undeniably influential in the retail sector.