Amazon has officially launched Alexa.com, a new web-based platform that allows users to interact with its AI assistant, Alexa+, without the need for a dedicated device. This move is seen as a strategic effort to compete against popular AI systems like ChatGPT and Gemini. The Alexa+ web app includes features such as instant meal shopping, travel planning with partners like Expedia, and other conversational AI capabilities. The platform is currently available to a select group of early access users, with plans for broader availability. As Amazon expands its AI offerings, the company is positioning itself as a significant player in the competitive landscape of AI chatbots.