Micron Technology has announced its decision to exit the consumer memory market, effectively shutting down the Crucial brand after nearly 30 years. The company is shifting its focus towards the growing demand for AI and data center markets, where it seeks to serve larger, strategic customers. This move comes amid a global supply shortage and increasing demand for RAM from AI applications. As of February 2026, Micron will stop selling consumer SSDs and RAM, marking a significant change in the landscape for PC builders and gamers who heavily relied on Crucial products.