Recent surveys and reports indicate that U.S. tariffs, now totaling $34 billion, are affecting companies across the globe, prompting a strategic rethink among many firms. While a substantial number of U.S. companies report higher costs—affecting 70% of large firms and small businesses alike—confidence in growth remains surprisingly high. However, the overall mood among exporters is souring as uncertainty looms. Major companies, including Ford and Diageo, are pulling forecasts or pausing guidance due to potential revenue losses amid fears that tariffs could halve profits over the next two years. Reports suggest these tariffs have already cost businesses over $34 billion, reinforcing the unpredictability that dampens exporters’ outlooks. Despite the challenges, companies are adapting, with many looking to alter supply chains and adjust strategies to navigate the complex trade landscape.