In a significant shift set for the 2025 season, the NFL has announced that it will adopt Sony’s Hawk-Eye technology to measure first downs, moving away from the traditional chain gang method that has been in place for over a century. This innovative camera-based system aims to streamline the measurement process, which has often been criticized for taking too long. While reactions among fans are mixed, the league is transitioning toward a technology-driven approach, utilizing high-definition 8K cameras to accurately track first down yardage. Although the chain crews will serve as a backup, the primary method for determining line-to-gain measurements will now rely on advanced camera systems, marking the end of an iconic football tradition.