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News in English (USA) / 16.04.2026 / 02:00

Allbirds Makes Controversial Shift from Footwear to AI, Stock Soars

Allbirds, the once-popular shoe brand, has announced a dramatic pivot from footwear to artificial intelligence, rebranding itself as an AI company. This unexpected move has resulted in a significant surge in its stock prices, with shares soaring nearly 800% since the announcement. The shift has drawn mixed reactions, with some viewing it as a desperate measure for a struggling company, while others remain intrigued by the potential of the tech landscape. Analysts are questioning whether this pivot can sustain its momentum and provide a viable future for a brand that was once valued at $4 billion but has faced tough economic challenges.
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